
AI-Powered Cyber Threats: How Businesses in Thailand Can Stay Resilient
As artificial intelligence evolves, so do the threats facing today’s businesses.
AI-powered threaths/attacks are increasingly targeting organizations, exploiting vulnerabilities at scale—and traditional defences often fall short. At Thailand Insurance Services, we believe protecting your organization requires both awareness and strategic risk management.
Four Common AI-Driven Attacks
- Impersonation and deepfakes
AI can generate realistic audio or video of trusted colleagues or clients, manipulating communications and causing financial or reputational harm.
- Voice phishing
Cybercriminals can clone a person’s voice using just a small sample, tricking employees into revealing sensitive information or performing unauthorized actions.
- Automated scams
AI enables attackers to launch large-scale, personalized scams efficiently, targeting employees through emails, messages, and calls.
- AI-powered reconnaissance
AI tools can rapidly gather personal and corporate data from online sources to build precise and highly convincing attacks.
How Thai Businesses Can Strengthen Their Defenses
- Trust your instincts
Be cautious of requests that seem unusual or urgent. Always verify the identity of the sender before taking action.
- Adopt zero-trust policies
Implement a “never trust, always verify” approach to identity and access management across your systems.
- Educate your team on AI tools
Help employees recognize synthetic media and other AI-driven red flags to reduce their risk of falling for scams.
- Establish clear AI-use guidelines
Define acceptable internal use of AI tools and restrict uploading proprietary or client data into public platforms.
- Consider cyber insurance
With tailored coverage, cyber insurance helps recover losses and provides expert support in the aftermath of a cyber event.
At Thailand Insurance Services, we don’t just provide policies—we work with you to identify emerging risks, improve awareness, and ensure your protection evolves with the threats.
FAQs
Can AI really fool people with deepfakes?
Yes. Deepfakes can be highly realistic and are increasingly used in fraud, making verification crucial.
What is “zero-trust” and why is it important?
Zero-trust security means no user or system is trusted by default. Every request is verified to reduce risk.
What are the signs of an AI-powered threaths/cyberattack?
Sudden behavioral changes in communication, urgent requests, or suspicious links are common warning signs.